It’s a sport/hobby where a large percentage of your ICP has disposable income. It’s a game of mistakes, where least mistakes wins; therefore, your ICP has nothing but problems to solve. Every golfer (even a pro) is constantly striving for longer with more forgiveness (such that mistakes are less costly).
This came to mind, as I’m bombarded with Golf ads. And they are all so enticing for the exact reason above. “This next-gen technology delivers [PROMISE]”…
I’m currently gaming a Callaway Epic Flash driver. Top technology in 2019.
I went for a club fitting. I really wanted to test out these new drivers next-gen metals engineering and AI technology that widens the sweet spot. I mean, if a simple club change can add 10-15 yards and decrease my dispersion, that’s an easy button!
We looked at Swing speed, smash factor, distance, dispersion, spin rates, height, and all sorts of other stats.
I was shocked at the results!
12-yards further, same swing, same dispersion.
There was a easy button and I did leave spending $500
…but not on what I thought!!
Turns out my 2019 Callaway Epic Flash driver featuring Jailbreak technology for faster ball speeds, a T2C Triaxial carbon crown for higher MOI, a forged titanium insert, and adjustable perimeter weighting for control does just as well as the latest and greatest golf technology.
It’s the Shaft that made all the difference!!!
You know how many golfers I know chase the latest and greatest golf products in search of that easy button? They buy on feel. Granted, “Golf is a game that is played on a five-inch course – the distance between your ears”, said Bobby Jones (i.e., it’s largely mental) so I don’t dismiss the placebo effect.
Us golfers are such easy prey for marketers.
But not this guy anymore. I need proof from now on!