News is not News anymore; News is Business

“Mexico’s Next President Calls for An Invasion Of The US”

MEXICAN PRESIDENTIAL CANDIDATE WORLD’S ASYLUM SEEKERS HAVE A ‘HUMAN RIGHT’ TO MIGRATE TO US

Mexico’s Next President Boldly Declares That Immigration To The United States Is A “Human Right”

News is business and the headline is the clickbait. In today’s polarized political environment, you cannot simply read the headlines.

I remember reading these headlines a few weeks back, before the Mexican election and thinking, “Wow, that is bold and crazy to say”.

Then I recently read a headline about how the new Mexican president-elect wanted to build his own “Southern wall” by establishing a distinct border-police force to combat illegal immigration from Central America. I thought: “How ironic”

This led me to find this seemingly more credible-neutral article on the headlines above. AMLO wasn’t telling people flood the border. He was simply saying that he will defend those who find themselves with no other option but to relocate to the United States, in wake of all the hoopla about ICE and family separation.

You have to read the full story…TWICE! Once from the a left-wing biased publication and then a second time from the right-wing bias. And maybe a third time from a neutral party, if you’re lucky enough to find one these days. :/

Then form your own opinion.

Brand Affinity is Created by Great Customer Experiences

[LinkedIn Post]

Apple’s greatest asset is one that you cannot see, feel, or touch. That is, its Brand Affinity. Buffet is not a technology investor, but he bought APPL because he saw “an extraordinary consumer franchise”. Apple customers are “very, very, very locked in, at least psychologically and mentally, to the product you are using. [The iPhone] is a very sticky”.

I noticed one of my connections wrote a lot about Toyota. I asked him: “What’s your affinity with Toyota”. He told me about a story when he was younger, how he was in a pretty bad car accident with his family, but luckily nobody got hurt and he attributed that to the safety of the Toyota vehicle. He is a Toyota customer for life.

My kids play a lot of Fortnite. It’s a free game, but players buy V-Bucks for new skins, etc. [Aside: As a parent, Fortnite is the most expensive free game there is!]. I bet if Redbull or Monster or equiv, purchased the ability to brand the Chug Jug or Shield Potion, they would create a positive brand affinity to millions of youth, for life.

Brand affinity is created by great customer experiences. I believe that the more bland or generic the product is, the greater effort you need to put on your customer service/marketing/engagement experiences.

[More to come at a later date]

WSJ: In this Economy, Quitters are Winning

[LinkedIn Post]

Commentary on this article: https://www.wsj.com/articles/in-this-economy-quitters-are-winning-1530702001

Don’t read this if you’re happy in you’re current role! The grass isn’t always greener on the other side. Be thankful you’re happy. BUT…

If you aren’t happy, do something about it! Life is short; don’t waste time that you can’t get back. This is as good an economy as it gets. I love working, but I know I’m not normal.

If working is miserable to you, in general, at least be miserable with 30% more dollars in your pocket! 🙂

I know loads of folks hiring in digital analytics and data science. Demand is larger than Supply.

I also know individuals that are looking (secretly) and I’m happy to match where I can. I’m here to help. Society is better when ppl are happy.

 

[Article Thoughts] Want to Really Understand Your Customer Data? Try Hiring a Scientist

[Posted on LinkedIn]

Here is the article: http://www.adweek.com/digital/blinded-by-data-science/

I bet Nike accelerated ROI from their customer data by years by buying Zodiac.

Here’s the typical path…

Execs read that Data Science is hot, so they start to build out a small team. Some value is seen, but putting models into production, specifically ones with high data volume, velocity, and variety (e.g., Customer-related data) poses a significant engineering challenge. It’s hard.

It’s why Uber built Michelangelo, their ML platform. Putting this apps into production is hard. It seems to have taken Uber ~1.5 yrs to build Michaelangelo and I’m sure it’s constantly evolving, as it has a dedicated product team assigned to it.

By acquiring Zodiac, Nike inherits a Data Science platform or toolset centered around Customer data. Plus they get some (presumably good) data science talent, which is seemingly scarce. They’ve accelerated initiatives by a year+.

“Before analysts can crunch the data, apply machine learning and deliver new insights, brands need engineers who know how to store, manage and clean the data. And they need tech-savvy communicators who can take that analysis and translate it into business reality, Purcell says.”

SYNTASA can help you with this in less than one month!

#WorkSmarter #Clickstream

Does This End Mark Zuckerberg Chances to be President?

Facebook

This Bloomberg article summarizes the scandal succinctly:

Here, in a nutshell, is the CA scandal. In 2014, Aleksandr Kogan, an academic of Russian origin at Cambridge University in the U.K., built a Facebook app that paid hundreds of thousands of users to take a psychological test. Apart from their test results, the users also shared the data of their Facebook friends with the app. Kogan sold the resulting database to CA, which Facebook considers a violation of its policies: The app was not allowed to use the data for commercial purposes. Carol Cadwalladr and Emma Graham-Harrison, writing for the U.K. publication Observer, quoted former CA employee Christopher Wylie as saying the firm “broke Facebook” on behalf of Stephen Bannon, the ideologue and manager behind the Trump campaign.

I have several internally conflicting thoughts on this. The one that bothers me the most is the political bias of Facebook executives towards Democrats. I’m NOT a Republican. I’m an Independent. I want to see fairness. But when you read things like: https://bigleaguepolitics.com/facebook-executive-sheryl-sandberg-podesta-want-hillary-win-badly/ …it’s really disturbing.

I am a privacy advocate and I’m not. I mean, I’m sure this kind of profiling is being done anyway. Facebook just has a plethora of data on so many people that it just makes it easier. And these campaigns are using it to create targeted messages. It’s the same thing that marketers do. It’s still my vote to cast.

I suppose the big deal is that I give permission to FB by giving my info. And I give permissions to any app I install from FB. But I don’t give permission to apps that my friends install. And I know there are “friends” that install some garbage apps. But again, it’s my wallet and my vote and my decisions.

In light of all this, though, it was known that Mark Zuckerberg has been taking steps to explore a Presidential run in the future. Does this stop that in its tracks? Or does this all blow-over by the time that happens?

Is Radio Dead?

Cord-cutting and the imminent death of cable TV grabs all the headlines, but what about Radio? I honestly cannot remember the last time I tuned into a radio station in my car.

I currently subscribe to 31 different podcasts. I can’t keep up. There is so much great, on-demand content on subjects that interest me or with people that interest me. I’m learning all the time.

In fact, when I think about it, I spend more time listening to podcasts than I do watching video (including YouTube, Netflix, HBO, etc.). To be fair, Game of Thrones has my HIGHEST priority when it’s going.

I used to dread LA rush hour traffic. Now, I could argue that I look forward to it sometimes. “I get to catch up on my podcasts!”

Also think about when we’re all in self-driving cars. Will you prefer listening to radio or watching a movie?

Me? I’ll still be listening to my podcasts. Advertisers, you have a super-engaged audience and I don’t hear big brands sponsoring on podcasts (yet).

Why not dabble here while we’re in the early innings of the game and rates are relatively cheap. Good content persists and that sponsorship spot could provide great lifetime value (like content marketing).

Am I an outlier here or am I mainstream?

More Big Retails Closing Stores

https://www.foxbusiness.com/features/retail-apocalypse-23-big-retailers-closing-stores

Amazon is buying physical (Whole Foods Market), partnering with physical (Kohl’s), and building physical (AmazonGo) while traditional retailers shrink.

Right-sizing for the changing consumer behavior and adjusting the business to market conditions are part of business. 

There are some great brands on this list. Are they shrinking physical and ramping digital to fight back? Are they thinking about total Customer Experience?

I love American Apparel clothes and used to buy a lot from them. But I haven’t bought anything from them in many years. They’ve done a poor job of nurturing our relationship and I’ve moved on.

Maybe Toys ‘R’ Us should go all digital, create a toys-only marketplace online, and adopt “seasonal store” model, like Spirit Halloween.

Amazon is fantastic and has certainly changed my consumer behaviors. But they are not the end-all-be-all of retail. Companies that invest in the right areas and leverage their existing assets well, still have a great opportunity to thrive.

Wim Hof Method – I’m a Believer!!

#WimHof … MIND BLOWN … I’m a believer!

I just did 30 chin-ups almost effortlessly (I usually struggle to 20).

Almost every day, I try to do 20 chin-ups. I usually struggle to get to that 20. But today, I tried Wim Hof’s breathing method first, then went to do my chin-ups while holding my breathe. 30 … easily!!!

I only stopped because I ran out of breathe. HOLY COW!

(Wim usually has people do pushups, but I had no recent personal benchmark)

Over the break, I heard about Wim Hof. I was fascinated. I’m really interested in anything that uses the human mind to accomplish great feats.

I’m always weary of these method’s pushed by “gurus”. Then I heard about Scott Carney’s book about Wim Hof. Scott is an investigative journalist and he was a skeptic turned believer. That convinced me that I had to look into this myself.

Between Wim Hof and Scott Carney, there is a lot of videos and podcasts with them and I consumed many. Fascinating stuff!

So this morning’s experience was amazing! I was so excited, I then went to take a cold shower. 2 minutes. It was easy as well. In fact, towards the end and getting out — usually when the cold winter air hits your skin — my body actually felt WARM!

The mind is a beautiful thing. YouTube it. Try it!!!

Parable of The Mexican Fisherman and the Investment Banker

By Unknown Author

An American investment banker was at the pier of a small coastal Mexican village when a small boat with just one fisherman docked. Inside the small boat were several large yellowfin tuna. The American complimented the Mexican on the quality of his fish and asked how long it took to catch them.

The Mexican replied, “only a little while.”

The American then asked why didn’t he stay out longer and catch more fish?

The Mexican said he had enough to support his family’s immediate needs.

The American then asked, “but what do you do with the rest of your time?”

The Mexican fisherman said, “I sleep late, fish a little, play with my children, take siestas with my wife, Maria, and stroll into the village each evening where I sip wine, and play guitar with my amigos. I have a full and busy life.”

The American scoffed. “I have an MBA from Harvard, and can help you,” he said. “You should spend more time fishing, and with the proceeds, buy a bigger boat. With the proceeds from the bigger boat, you could buy several boats, and eventually you would have a fleet of fishing boats. Instead of selling your catch to a middle-man, you could sell directly to the processor, eventually opening up your own cannery. You could control the product, processing, and distribution,” he said. “Of course, you would need to leave this small coastal fishing village and move to Mexico City, then Los Angeles, and eventually to New York City, where you will run your expanding enterprise.”

The Mexican fisherman asked, “But, how long will this all take?”

To which the American replied, “Oh, 15 to 20 years or so.”

“But what then?” asked the Mexican.

The American laughed and said, “That’s the best part. When the time was right, you would announce an IPO, and sell your company stock to the public and become very rich. You would make millions!”

“Millions – then what?”

The American said, “Then you could retire. Move to a small coastal fishing village where you could sleep late, fish a little, play with your kids, take siestas with your wife, and stroll to the village in the evenings where you could sip wine and play guitar with your amigos.”